Is a Wedding Content Creator the same as a Videographer?
I hear this question a lot and I completely get why. Wedding Content Creators are still relatively new, so it’s not something everyone has encountered before. The short answer? I’m not a videographer - we each have our own role on the day, capturing different types of moments.
You’ve probably noticed wedding reels appearing on Instagram almost immediately after a wedding. Most couples aren’t relying on guests to film everything (unless someone in the group chat went full paparazzi!), so chances are, a wedding content creator was there!
How I started as Wedding Content Creator
Before Reel the Love, I studied graphic design at uni, and then worked in marketing and social media for 10 years (and still do!) so storytelling and visuals have always been something I love.
It wasn’t until I planned my own weddings – yes, two! – a Las Vegas elopement and then our UK celebration, that I even realised wedding content creators were a thing. Experiencing both made me realise why this kind of content is so special: it captures all the little moments you don’t even notice on the day. For me, relaxed, natural reels feel right – nothing too staged or over the top.
I gave it a try by shadowing my friend Emma Roff, a dreamy Dorset-based photographer, and I instantly loved it. That’s how the Reel the Love story began.
So… what exactly is a Wedding Content Creator?
A wedding content creator basically captures your day as it happens, focusing on the bits you’ll want to watch and share later, whether that’s on social media or kept just for you.
I’m there to gently document your day as it unfolds, rather than directing scenes or creating a cinematic film. I work alongside your photographer and videographer, moving with the flow, and capturing moments as they naturally happen. I might offer light guidance if it’s helpful but the focus is always on keeping things relaxed and real.
I don’t see wedding content creation as a replacement for videography - they serve different purposes. We hired a videographer ourselves for our Vegas wedding. Claudia at Petite Cherry Photo filmed the whole day on beautiful Super 8, which we’ll treasure forever. I’ve seen first-hand the value it brings, so if the budget allows, I’ll always recommend having one.
The difference is really in the approach and equipment: videographers capture the full cinematic story, while I focus on the little moments you’ll want to share - especially on social.
Big moments they capture:
First kiss
Speeches
First dance
What I’m here for:
Your bestie cheering you on
Mum getting emotional (or trying not to!)
Your little cousin sneaking extra cake
And don’t worry - you’ll absolutely be in the shots too! Couples are still my main focus, but I’m also there to capture the little moments happening all around you.
What do Videographers say?
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Wedding Videographer vs Wedding Content Creator: key differences
| Wedding Videographer | Wedding Content Creator (Me) |
|---|---|
| ✓Shoots mainly in horizontal (16:9) | ✓Shoots mainly in vertical (9:16) |
| ✓Designed for long-form viewing | ✓Designed for phone-first viewing |
| ✓Creates a cinematic wedding film | ✓Creates multiple short-form clips |
| ✓Professional-grade cameras | ✓iPhone-quality |
| ✓Captures energy within a film narrative | ✓Captures energy as in-the-moment content |
| ✓Sometimes directs or poses for storytelling | ✓Mostly candid, light guidance if needed |
| ✓Focus on the full wedding story | ✓Focus on life moments as they happen |
| ✓Typically one main edit | ✓Multiple edits and formats |
| ✓Delivered weeks to months later | ✓Delivered within days |
| ✓Professional camera equipment | ✓iPhone + stabilisation |
Questions I get asked:
“Will you get in the way?”
Nope. I work around photographers and videographers, never against them. I blend in the background and capture moments as they naturally happen.
“Are you just a cheaper alternative to videography?”
Not at all. Wedding content creation is a completely different service with a different purpose, and many couples choose to have both.
“What should I look for in a wedding content creator?”
Someone with wedding experience, who knows how to work respectfully alongside other suppliers, and can capture moments without making your day feel staged.
A few helpful tips
How to get the most out of your Wedding Content Creator:
Let guests know I’ll be there - it helps everyone stay relaxed.
Point out the people who are close (nan, best friends, kids, anyone you want captured).
Give me a heads-up if anyone prefers not to be filmed.
Introduce me to your suppliers - photographer, videographer, coordinator - so we can all work together seamlessly.
Don’t stress about trends. A reel that feels timeless will always work better than something trendy that might feel outdated in six months.
Let me know about any fun elements you’ve planned - a dog walking down the aisle, surprise moments, or anything else special.
Disco balls look amazing on camera, and I actually hire them out (over 25+) - a simple, waste-free way to make your reels pop.
Recommend me to others - it really helps!
Want to work with me?
Fill out the enquiry form here - just a few questions so I can get a feel for your day.
Recommend videographers
If your budget allows, I always recommend having a videographer to capture the full cinematic story of your wedding. Here are a few I trust:
The Lavendar Haze (UK, Melbourne & overseas)
Shooting Daggers (UK & overseas)
Petite Cherry Photo (Vegas-based)